Getting Started With Social Media

By Jason Eichner

I’m sure those who have read my previous post on social media will be aware of the time investment, and valuable rewards, of developing a social media portfolio for your business. However I’ve heard from some that the sheer upfront time investment required to launch a social media portfolio has been putting businesses off from even exploring this growing new avenue of marketing. Let’s take a look at how you can take your first steps into social media, with some personal tips from me on improving your response rate.

Choosing Your Target Market and Profiles

So the first thing you’ll need to do is work out exactly who your target market is. Are you looking to attract young, technically minded people? Businesspeople in the upper ranks of companies? Who you want to target will change which accounts you want to focus on – there’s not enough time in the day to post to every single social media platform, so try to use the sites that most appeal to your target market. My previous post lists the most common sites, and their typical uses.

If you’re struggling with working out which social platforms will best compliment your business, get in touch and we’ll be happy to consult.

Protip – Don’t spread yourself too thin. Many businesses open 6, 7, or even 8 accounts at once and then end up abandoning them all as they don’t have the time to properly maintain each different account. Most platforms have their own constraints – you wouldn’t want to post the same thing to Twitter, LinkedIn, and Instagram; so work out how much time you can spend for each account when deciding which platforms to target.